"A bold refresh... that makes each bag feel as rich as the flavors inside." 

Thank you Chloe Gordon + Dieline for this feature on our re-brand! I'd love to highlight our amazing design partners, Pulp+Wire.

Last summer (2024), Colin and I faced the challenge of finding the perfect design agency to revamp our packaging. Our goal was to translate our insights on pecans, snacking, and consumer preferences into a fun and engaging pack design that captures consumers' attention. How many people can we convince to be "pecan-curious"?

Introduced to Taja Dockendorf + Naomi Davidowitz by a fellow founder, we immediately recognized their design expertise and strategic approach in a crowded industry. Collaborating on this project and witnessing the positive reception of the brand at #ExpoWest fills me with joy for the opportunity to work with them.

-Evie

Check out the full feature at the following link: https://thedieline.com/evies-texas-pecans-serve-up-bold-flavor-with-a-side-of-southern-charm/

Or read the article HERE.