If you’re a founder thinking about packaging — or wondering whether it’s time to change yours — you’ll enjoy this conversation.
Our founder, Evie Ackerley, joined Daniel Scharff and Cody Ponsler of Belmark inc on the Startup CPG Podcast to talk about how packaging evolves as a brand grows.
Evie's Snacks went from kraft pouches with hand-applied labels to packaging designed to sell without Evie standing next to it. One of her biggest takeaways from that journey: Your first packaging doesn’t have to be your forever packaging. It just needs to get you into the market and help you learn what “forever” should look like.
Listen to the full conversation here! https://startupcpg.transistor.fm/episodes/260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark
Listen to the full conversation here! https://startupcpg.transistor.
